American businesses seeking to improve productivity should consider investing more in employer provided, higher-quality coffee options, according to Office Coffee Service in the U.S.: Market Trends and Opportunities, 3rd Edition1, a new report by market research firm Packaged Facts. While the average employee does not expect an employer to provide coffee that significantly outshines their usual coffee beverage purchased or made outside the office, they do expect their employer to deliver coffee and coffee drinks that can reasonably compete with it.
“Office coffee is a thriving industry that’s expected to continue to see sales growth through 2021,” says David Sprinkle, research director for Packaged Facts. “Among the market’s key growth factors is the increasing realization that companies need to provide higher-quality coffee and related benefits as part of broader employee retention and loyalty strategies that ultimately help enhance employee productivity. Not only will great coffee keep employees onsite at work, but it could also provide extra incentive to get to the office in the first place.”
For Office Essentials’ office coffee service customers, we present a unique value over traditional providers: we don’t have any minimum orders, we don’t charge for delivery, and they can order their coffee right along with their other office supplies, cutting down on paperwork and deliveries. This saves them time, costs, and carbon.
Packaged Facts research reveals that 68% of at-work coffee drinkers usually drink coffee made or dispensed onsite at their workplace. This underscores the fundamental utility to having at-work coffee options—employees do use them. Meanwhile, 51% usually drink coffee from outside of work (not home) and 46% bring it from home. Ultimately, the issue again is whether at-work coffee options can be improved and/or offered as a perk, making them more appealing to employees.
While coffee drinkers are more likely to be satisfied than dissatisfied with their workplace coffee options, they are not generally enthusiastic about them. Packaged Facts survey data found that given the importance they place on various coffee-related attributes, coffee drinkers’ satisfaction with those attributes falls short when applied to their workplace. For example:
- Coffee drinkers responded they are heavily inclined to give both coffee quality and coffee flavor high importance. However, when asked if they are satisfied with these attributes at their workplace, the response was lukewarm.
- Positive responses were likewise underwhelming in regards to employee satisfaction about the type of coffee roast (dark, light, etc.) and coffee selection/variety that employers made available to them.
Here again, Office Essentials shines in providing high quality coffee. For our customers in St. Louis and Kansas City, we partner with Kaldi’s Coffee, a local roasters, to offer their high quality coffees to our customers. We also offer all the name brands you associate with great tasting coffee, and we’re able to offer our customers a great balance between quality and cost.
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